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Photo #165292

[Image taken 2.3.21] The hoardings at York St John University, York (www.yorksj.ac.uk) like those at Clifford's Tower (#164609) create interest and provide information. Here they show the reason for the hoardings - a new building is being constructed behind them. The graphic showcases and creates a sense of expectation about the new structure. In 9.5 Targeting information, the TfL Temporary Traffic Management handbook content.tfl.gov.uk/temporary-traffic-management-handbook.pdf says:
"The perception and experience of roadworks can be significantly improved with a well-considered communications strategy, which can significantly reduce disruption on the road network, and road user confusion and frustration." I think hoardings, as shown at this location, can achieve this too. And for 'road network' you could substitute cycling-pedestrian-wheeling routes. Likewise I think you could use hoardings to communicate this information throughout the period the hoardings are needed and are in situ:
"Advance remote communication: Consultations or letter drops for major or disruptive works are the first tool to engage with the public and communicate why, what and when work is taking place. When the local community feels engaged with the planning and advance notice of the works, complaints are reduced and it affords them the opportunity to consider alternative means of reaching their destination.
"Hoardings [and some barrier systems] can often be utilised to display pedestrian-facing local information in advance of works or before a new phase of works is about to commence.
See also: #165293, #165294, #165295, #165297. (For all the hoardings images I've put up see: #165189.)

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